Welcome to Australian Hostels Association, WA


TripAdvisor Briefing October 2015

As Head of Industry Relations at TripAdvisor Brian Payea is responsible for building relationships with the hotels and hospitality industry and providing them with advice on how to take advantage of TripAdviser and other social media.

This briefing was an opportunity to discuss :

  • TripAdviser in Australia;
  • How to maximise business presence online; 
  • Managing your online reputation; and
  • Dealing with false and misleading reviews.

The management of businesses’ online presence is more critical than ever as people choose review websites like TripAdviser for travel advice before making decisions on where to visit, stay, eat, drink and be entertained.

This briefing was of interest to all Managers, Sales and Marketing Managers.

Who is TripAdviser?

TripAdvisor® is the world's largest travel site offering advice from millions of travellers, a variety of travel choices and planning features that link to booking tools that check hundreds of websites to find hotel prices. Globally, TripAdviser owns and operates websites under 23 other travel media brands that cover travel review, accommodation, tourism and restaurant booking platforms that include www.besttables.com and www.dimmi.com


View the Power Point slides here.

View the footage here.

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