The Australian Hotels Association (WA) has this morning strongly welcomed and endorsed the McGowan Government’s announcement of an injection of an additional $12 million into tourism marketing to attract more international visitors to WA.
AHA(WA) CEO Bradley Woods said the announcement was historic as it was the largest ever funding boost to Tourism Western Australia’s marketing activities.
“This is fantastic news for Western Australia’s hotels and hospitality industry as it comes on top of a number of other measures being taken to boost visitation such as the pursuit of new direct flight paths into Perth and new partnerships with Tourism Australia,” Mr Woods said.
“Today’s announcement will be boosted by the AHA working with the tourism and hotel industry to encourage further investment in marketing campaigns to entice even more visitors to WA.”
Mr Woods, who is also a board member of Tourism Australia, said that it was critical that Western Australia positioned itself as a global holiday and conference destination, particularly to Asian markets which were on the state’s doorstep.
“In recent years billions of dollars has been spent building new hotels for the Perth accommodation market which have the potential to provide thousands of new jobs and career opportunities,” Mr Woods said.
“The State Government’s announcement today strongly supports this investment and will lead to jobs growth.”
- Ends –