23 October 2025 | The Western Australian Government’s Major Events Strategy is paying dividends, with hotel occupancy rates surging around recent international sporting and entertainment events, according to data commissioned by the Australian Hotels Association.
Perth’s hotels have been operating near full capacity during a series of world-class events that have attracted thousands of visitors to the city.
Australian Hotels Association (WA) Chief Executive Officer Bradley Woods said: “The results demonstrate how major events drive tangible economic outcomes for hotels, hospitality businesses and the broader tourism sector.
“This is exactly the type of outcome that Western Australia’s Major Events Strategy was designed to achieve.”
During UFC Fight Night: Ulberg vs. Reyes on 27 September, hotel occupancy reached 91.8%, followed by a remarkable 94.4% during the Bledisloe Cup on 4 October. The influx continued with WWE’s Perth residency, where occupancy averaged 90.1% for SmackDown, 91.5% for Crown Jewel, 93.7% for Monday Night RAW and remained strong across surrounding nights.
“When our stadiums, arenas and venues host world-class events, the impact flows through hotels, bars, restaurants, and small businesses across the city and out into the regions,” said Mr Woods. “These events don’t just fill rooms on the night; they extend stays, boost mid-week trade and showcase Perth and Western Australia to global audiences.”
Mr Woods said the data reveals visitors are staying longer, with hotel occupancy on days either side of major events remaining in the 90 per cent range, highlighting the lasting value of event tourism.
“This is a strong return on investment for the State Government’s commitment to securing premium sporting and entertainment events,” he said.
Looking ahead, the positive trend is set to continue. With the Ashes Test in Perth just a month away, forward bookings already show almost 90 per cent occupancy, reflecting continued demand from interstate and international visitors.
“Western Australia is now firmly established as a premier destination for major events,” Mr Woods said. “These figures confirm that our tourism and hospitality sectors are reaping the benefits.”
For further information, please contact Kim Forrester, media & communications executive, on 0411 777 593 or email mecom@ahawa.asn.au
The AHA(WA) is the authoritative voice for the hospitality and accommodation industry in Western Australia. Since 1892, we have protected and developed the interests of our members, through strong representation and the pursuit of industry excellence. Our mission is to ensure the hospitality industry remains a vital part of the Australian way of life and to amplify the voices of those we represent.
