AHA CEO

BRADLEY WOODS, AHA(WA) CHIEF EXECUTIVE OFFICER

Bradley Woods is recognized as one of Australia’s leading political advocates for the hotel, tourism and hospitality industry. As Chief Executive Officer and Executive Director of the AHA(WA) Bradley Woods is responsible for leading and navigating the many complex issues facing the WA Tourism and Hospitality industry.

As CEO, Bradley has the responsibility of ensuring that the AHA(WA) provides its members with the highest level of advice, advocacy, training, marketing opportunities and industry events. Bradley has demonstrated a strong capability for developing meaningful public policy solutions, formulating political strategy and delivering successful outcomes for his industry. 

In September 2017, Bradley was appointed to the Tourism Australia Board.

Federal Finance Minister Mathias Cormann, former Prime Minister Tony Abbott, Former Foreign Affairs Mnister Julie Bishop and AHA CEO Bradley Woods		AHA CEO Bradley Woods, WA Premier Mark McGowan and AHA  Deputy CEO Paul Brockschlager

Bradley is also the National Executive Director - Government and Parliamentary Affairs for Tourism Accommodation Australia (TAA), a division of the AHA. TAA is the peak body for accommodation in Australia and is chaired by former Federal Tourism Minister, the Hon Martin Ferguson AM. 

Bradley Woods has held senior positions with the Australian Hotels Association since 1993, and for the past 18 years has been the CEO of the Australian Hotels Association (WA). Bradley was the CEO of AHA Tasmania and previously the AHA National Public Affairs Manager, Canberra. Prior to commencing with the AHA, Bradley worked as an adviser on the staff of members of the Australian Parliament.

Bradley Woods with former Prime Minister Kevin Rudd		Bradley Woods and former Prime Minister John Howard

Bradley has been at the centre of some of the most significant issues affecting his industry over the past 3 decades. This has included:

• In 1993 leading the AHA's national lobbying campaign to defeat the Federal Governments proposed Fringe Benefits Tax on all business related accommodation
• Leading the Tasmanian Tourism sectors response and strategy for business recovery immediately following the Port Arthur massacre in 1996.
• Managing the introduction of Network Keno and Gaming Machines in Tasmania and Australia's 1st Government accredited responsible service of gambling training program
• The implementation of Government mandated smoking bans across hospitality venues between 1998 and 2006
• Leading the WA Tourism and Hospitality Industry through international and domestic crisis including Asian Economic Meltdown, SARS, Avian Bird Flu, collapse of Ansett and the loss of 50% of all WA inbound flights
• Managing Hotel support for Perth hosting CHOGM in 2011 and the AHA delivering customer service training to 10000 staff
• Managing international media and International Community accommodation demand, following the disappearance of MH370 near Perth
• Leading political campaigns and lobbying for improving the regulatory framework of WA's Liquor Licensing Laws resulting in a modern and progressive hospitality industry

Originally from Queensland, Bradley holds a degree in International Business Relations with majors in Economics and Industrial Relations and was an inaugural winner of WA's 40 under 40 business leaders awards.

In 2013 Bradley was awarded by the AHA National Board the "AHA National Distinguished Leadership Award" Recognising over 20 years contribution to the Australian Hospitality and Hotel Industry.

Bradley is a a member of a number of professional organisations including. 

• The Chaine Des Rotisseurs - International Association of Gastronomy
• International Society of Food & Wine
• International Brotherhood of Magicians
  

Bradley Woods currently serves on the following Not For Profit and Education boards: 

Chairman - Hospitality Group Training WA http://www.hgtwa.com.au

Chair -  Auspire, The Australia Day Council of WA

Chairperson - Edith Cowan University Hospitality and Tourism Consultative Committee

Board Member – Ronald McDonald House, Perth

National Chair Tourism, Travel and Hospitality Industry Training IRC

	Bradley Woods being presented with the AHA Distinguished Leadership Award recognising 20 years contribution to the Australian Hospitality and Hotel Industry by AHA President Peter Hurley			AHA CEO Bradley Woods addressing the industry at the 1100 person attended Awards for Excellence