Members can take part in the daily and/or monthly survey which collects valuable data. Daily room rate, occupancy and yield aggregates are calculated from a range of data which is entered online via the secure AHA statistics website. All data remains strictly confidential.
For those who participate, the survey is a vital benchmarking tool to track business performance. The aggregate data is also used by the AHA (WA) for lobbying purposes to ensure that the funding and service delivery of organisations such as Tourism Western Australia and PCB is efficiently and adequately able to meet industry expectations.