19 June 2026 | The Australian Hotels Association (WA) has welcomed the WA Government’s partnership with Virgin Australia to offer discounted east coast airfares for the upcoming Calcio Italiano football fixtures, describing the initiative as a timely boost for the State’s tourism and hospitality sector.
AHA (WA) CEO Bradley Woods AM said the discounted airfares were a welcome initiative that would help maximise the economic benefits of Western Australia’s major events calendar.
“Any assistance that encourages more people to visit Western Australia is good news for local businesses. More visitors means more hotel bookings, more people dining in restaurants and pubs, and more money flowing through the local economy,” Mr Woods said.
Mr Woods said affordable airfares were an important factor in encouraging interstate travel and helping Western Australia compete for major events and visitors.
“These discounted fares help remove a barrier for interstate travellers and provide an extra incentive for football fans to experience not only the matches, but everything Western Australia has to offer,” he said.
“Major events play a critical role in driving visitation during traditionally quieter periods, filling hotel rooms and supporting jobs across the tourism and hospitality sectors.”
Western Australia’s sports program includes a packed calendar of events that are expected to attract significant interstate and international visitation throughout the season.
“With a packed program of sport, initiatives like this help ensure WA captures the maximum benefit from the significant investment being made in major events and tourism promotion,” Mr Woods said.
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For more info, contact Angela Beechey, Government Relations & Communications Manager on 0419 190 406 or by emailing grm@ahawa.asn.au
The AHA(WA) is the authoritative voice for the hospitality and accommodation industry in Western Australia. Since 1892, we have protected and developed the interests of our members, through strong representation and the pursuit of industry excellence. Our mission is to ensure the hospitality industry remains a vital part of the Australian way of life and to amplify the voices of those we represent.
