Australian Hotels Association (WA) CEO Bradley Woods welcomed the success of the initiative, saying the biggest winners of the new scheme were hotels and hospitality businesses in Broome and the Kimberley region.
“With over 2,000 discounted bookings being made since the scheme was announced in May, it is clear that significant outcomes can be achieved by tackling regional aviation issues with a collaborative and innovative approach,” Mr Woods said.
“For too long unaffordable airfares have been a barrier to visiting WA’s north, which is why the AHA strongly supported price incentives for flights between Perth and Broome.”
“The latest booking numbers clearly show that when intrastate airfares are made more affordable, travelers will respond accordingly.
”The AHA(WA) also strongly supports other measures being pursued by the WA Government to grow visitation to the Kimberley.“The $7 million commitment to complete dredging within the Broome Port will facilitate growth of the cruise ship industry into Broome, which will ensure a substantial injection of funds into local tourism businesses,” Mr Woods said.
“Boosting visitation to regional WA requires an innovative, multifaceted approach and it is pleasing to see the State Government’s efforts yielding results for Broome and the Kimberley.”
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