The announcement today by Dr Andrew Leigh, Federal Shadow Assistant Treasurer has been welcomed by Tourism Accommodation Australia (TAA) and the Australian Hotels Association (AHA) as an endorsement of a policy we have been advocating for several years.
TAA National Executive Director and AHA(WA) CEO Bradley Woods has warmly welcomed Labor’s announcement and called on the Coalition Government to match the pledge to bring a bipartisan approach to this important issue.
“For several years now we have advocated that hotels and accommodation providers should be able to compete freely with offshore online travel agents,” Mr Woods said.
“The announcement by Labor today is a significant step in the right direction and is a direct result of our advocacy on behalf of the thousands of AHA and TAA members across Australia.”
“Accommodation providers should have the power to control their rate and their inventory so we strongly encourage the Coalition Government to match today’s pledge by Federal Labor.”
The position advocated has been to allow accommodation providers to be able to offer lower rates to customers across all channels, not just through phone bookings, loyalty programs and walk-ins.
While online travel agents are an important distribution partner, as with any duopoly, issues of unfair competition can arise.
The Labor Party’s announcement that they will ban narrow and wide rate parity is enthusiastically welcomed. This will ensure hotels and accommodation providers can set their own prices to be competitive with OTAs.
Labor’s adoption of our policy position is a substantial shift in federal policy and should they form government after the federal election, we will work hard to ensure that these changes are implemented as soon as possible.
For further information please call David De Garis on 0412 577 567